Moving upstream: why deeper integration of influence drives results

Join Kieran Kelly, Senior Creative Strategy Manager at MG Empower as he explain what the ‘Integration of Influence’ means and why it’s reshaping Influencer Marketing strategies as we know. Topics to be discussed include:

  • The evolution of influencer marketing – from traditional product placement to the power of storytelling.
  • From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.

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