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55% of marketers are using AI in content production

A notepad full of text.

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.  

The deep-dive study of...

Less than half of consumers can spot an AI-generated email

An email app logo on a phone.

Consumers are having difficulty spotting the dfference between emails written by humans and those constructed by AI.

This is according to a recent survey into AI brand communications, commmissioned by email marketing specialist Instiller, following the exponential growth of...

Almost half of consumers are not currently loyal to brands

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles.

Consumer trust is at a concerning...

Demand for UX support remains top of the list for brands in May 

A customer being served.

Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests. 

The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest...

Brands spent $673bn on social media ads in five years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

According to data presented by OnlyAccounts.io, brands worldwide have spent a...

Just 1% of consumers do not utilise subscription shopping services

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead.

Only 1% in the UK and across all markets...

Marketers keen to invest in generative AI ‘but lack know-how’

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.

These findings are taken from the 'AI &...

Gen Z exposed as the worst data hoarders

Ones and zeros representing data.

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and...

70% of UK consumers hide their personal data when online 

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.  

The Tipping Point report, which...

How the metaverse will impact customer service

Customer service workers.

The customer service sector has changed dramatically in the last few years, with the growing popularity of ecommerce and social media being a driving communicator between brands and customers. With technology advancements occurring regularly, it is no wonder companies are finding new and...